Every rod starts with a purpose. Whether you're working a shakey head across the bottom or pitching jigs into heavy cover, BardeRodz builds the tool that matches the technique.
Production rods with personalization, or fully custom builds tailored to your exact specifications.
BardeRodz Engineered & Designed. Production rods with personalized decals. Ships fast.
Fully handcrafted to your specs. Choose every component. 4-12 week build time.
3mm premium neoprene. Hook-resistant, puncture-resistant, and they float.
Five models engineered for specific applications. Each rod is a purpose-built tool — Personalized for you.
$157
+ $45 flat rate shipping
$165
+ $45 flat rate shipping
BardeRodz was founded on a simple idea: every component on a fishing rod should serve a purpose. Limit unnecessary weight. Simplify decoration to make it a one of a kind tool that gets the job done. Just physics, materials science, and 20+ years of engineering applied to the tools that put fish in your hand.
From our shop in the Berkshires of Massachusetts, every rod is chosen and set up around the techniques it's meant to serve. BRED Series rods are spec'd, personalized, and hand-finished here; Custom PRO rods are built here from the blank up. Either way, we match blank material, guide placement, power, and action to specific fishing applications — because a great rod isn't "good at everything." It's perfect for somethings.
That's the Rich Forhan philosophy we build on: "A rod is a tool. If it's not making you more efficient, more effective, or more connected to the fish, what's it doing?"
Every rod is chosen, rigged, and fished by someone who puts them to work under a tournament clock — not picked off a spec sheet.
Every BardeRodz rod is personally set up by Brian Barde — a tournament bass angler from the Berkshires, Massachusetts who competes in the Phoenix Bass Fishing League Northeast division and fishes the Greylock Bass circuit that BardeRodz sponsors. BRED rods are spec'd and personalized by hand; Custom PRO rods are built to order from the blank up.
“This rod right here is pretty special… one of the members from my online fishing school made this rod for me. Brian B made this rod for me.”
— Brian Latimer, Straight Up Fishing
Watch the one-rod challenge — fished entirely on a custom BardeRodz rod → Join Brian Latimer’s Straight Up Fishing School →
Every design decision is backed by physics, tested on the water, and validated by performance.
No "do everything" compromises. Each rod is optimized for specific fishing applications.
Premium blank material delivers sensitivity to feel every peck and the strength to set hooks with authority.
Physics-based, Fuji-validated guide spacing for longer casts, better sensitivity, and more rod power.
1-year BRED / 3-year Custom PRO warranty. Personalized and hand-finished in the Berkshires, with real craftsman accountability.