Your technique. Your specifications. Your rod. Every Custom PRO is built from scratch to your exact requirements — from blank selection to the final thread wrap.
Each Custom PRO begins with a proven rod platform, then every component is tailored to your fishing.
$289
Light finesse specialist. Shakey head, drop shot, ned rig, wacky rig.
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$289
Versatile spinning. Drop shot, live bait, twitch baits, light saltwater.
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$299
Versatile casting. Spinnerbait, chatterbait, jigs, swim jigs.
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$299.99
Crankbait specialist. Cranking, lipless, jerkbaits, swimbaits.
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$329
Heavy cover dominator. Flipping, pitching, frogging, punching.
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Tournament distance. Texas rig, jigs, C-rig, spinnerbait, swimbaits.
Request Custom BuildBlank color, thread wraps, guide finish, reel seat, handle configuration, custom decal — your choices, your rod.
Premium guides, premium reel seats, your choice of cork grade or EVA. Built to your specifications.
Triple the BRED warranty. Three years of coverage on materials and workmanship, with direct builder support. Most blanks also come with a limited lifetime warranty from the manufacturer.
Work directly with Brian to match every spec to your fishing. Not a form — a real conversation about your needs.
Tell us about your fishing and we'll recommend the right build. Brian will follow up personally within 48 hours.
Most Custom PRO builds land between $275 and $600+ depending on the components and upgrades you choose. The consultation and quote are free — you'll know the exact price before committing to anything.
A 50% deposit is due when you approve your quote — this locks in your build slot. The remaining balance is due before your rod ships.
Brian sends a formal written quote covering your exact component choices and total price. Nothing is ordered or charged until you approve that quote.
Custom PRO rods ship via $45 flat rate (USPS, UPS, or FedEx); rods 8ft+ are pickup only. Every Custom PRO carries a 3-year limited warranty on materials and workmanship — three times the BRED Series coverage — and most blanks also carry a limited lifetime warranty from the manufacturer. Full policy details →
Tell us about your fishing — techniques, species, environment. Brian responds personally within 48 hours with recommended specifications.
You'll get a written quote covering your exact component choices. A 50% deposit locks in your build slot; the balance is due before shipping.
Choose blank, guides, reel seat, handle configuration, thread colors, and custom decal. Brian guides every decision.
Your rod is handcrafted in 4-12 weeks with updates along the way. Ships with a 3-year warranty and your name on it.